FAQs
Who creates the design concepts?
Our in-house design team works collaboratively with textile experts and pattern makers. We believe great design is born where vision meets craft. Each collection is built from sketch to stitch with intent.
How do you choose colors and fabrics?
Colors are selected to reflect mood, season, and identity with quiet boldness. Fabrics are chosen for comfort, fall, and how they complement the silhouette. Every combination is made with purpose, not impulse.
How do you choose colors for your collections?
Our color stories are drawn from earth, sky, silence, and season. We prefer tones that soothe, empower, and evolve with wear. Muted magic, occasional boldness - that’s the balance we love.
Do trends guide your pieces?
We observe trends, but we’re not driven by them. Our pieces are crafted to feel personal, not performative. Timelessness is always our true north.
Are you trying to make a social impact?
Absolutely. We believe fashion can carry stories, values, and dignity. From sourcing to design, we choose paths that respect people and the planet.
Do you prioritize slow fashion values?
Yes, wholeheartedly. We focus on fewer pieces with greater purpose and longevity. For us, slow is not a delay - it's devotion.
Are you focused more on fashion or comfort?
We never compromise one for the other. Our collections blend both, allowing style to live effortlessly on the body. Beauty begins with how a garment feels, not just how it looks.
How do you want people to feel wearing your clothes?
We want you to feel like yourself - elevated, not transformed. Each piece is designed to embrace individuality without overcomplication. Style, after all, should amplify, not alter.
Are your clothes long-lasting?
Yes, we design for longevity - both in quality and in style. Our garments are made to age well, not fade with trends. With proper care, they remain a part of your wardrobe for years.
Where are your garments produced?
All our garments are ethically produced in carefully selected facilities across India. We maintain close relationships with every unit to ensure quality, working conditions, and responsibility. Craftsmanship and consciousness go hand in hand for us.
Do colors and textures remain consistent across batches?
Due to artisanal methods, slight variations may occur - but never compromise quality. In fact, these nuances make each piece unique. Consistency is our aim, but individuality is a treasure.
What should I do if something isn’t up to the mark?
Reach out to us right away - we’re here to help. We stand behind our work and your satisfaction. Your trust is the thread that holds us together.
